Privacy Policy

Effective Date: January 16, 2025

At puresthato, we deeply value the privacy of our customers and website visitors. This Privacy Policy outlines how we collect, use, protect, and disclose your information when you interact with our website, purchase products from us, or otherwise engage with our services. By using our website and services, you agree to the practices described in this policy. We are committed to maintaining your trust and handling your personal information responsibly.

1. Information We Collect:

  • Personal Information: This includes information you provide directly to us, such as your name, shipping and billing address, email address, phone number, and payment information. We collect this data when you make a purchase, register an account, subscribe to our newsletter, or participate in any of our surveys or promotions.

  • Payment Information: We collect payment information via secure payment processors when you make a purchase. This may include credit card numbers, debit card numbers, or other payment details. However, please note that we do not directly store full payment information on our servers; this is handled securely by our payment processing partners.

  • Browsing Information: We collect data about your browsing activity on our website. This includes your IP address, browser type, device type, operating system, referring website, the pages you visit, and your interactions with our website. We use cookies and similar tracking technologies to gather this information.

  • Communication Data: If you contact us through email, phone, or social media, we retain records of these communications, including the information you provide in them. This ensures we can provide the best service possible and resolve any issues promptly.

  • Account Information: If you create an account on our website, we store your username and password, along with any other information you choose to include in your profile.

  • Marketing Data: When you sign up for our newsletters, we collect information on how you respond to our marketing messages. This is to provide relevant content and offers.

  • Location Data: We may collect your general location via IP address to better tailor your site experience.

2. How We Use Your Information:

  • Order Processing: We use your personal information to process and fulfill your orders, including shipping, payment processing, and providing order updates.

  • Account Management: Your information enables us to create and manage your account, allowing you to view your order history, track deliveries, and update your profile settings.

  • Customer Support: We use your information to respond to your inquiries, provide assistance, and address any complaints or concerns you may have.

  • Personalization: By analyzing your browsing and purchase history, we aim to personalize your experience, recommend relevant products, and improve your overall interaction with our website.

  • Marketing Communications: With your consent, we may use your contact information to send newsletters, promotions, updates about our products, and special offers. You can opt-out of these communications at any time by following the unsubscribe instructions provided in each email.

  • Website Improvement: We utilize browsing data to analyze user behavior, improve our website’s performance, enhance navigation, and ensure content is presented effectively.

  • Legal Compliance: We may use your information to comply with legal obligations, respond to legal requests, and prevent fraud and other illegal activities.

  • Feedback and Reviews: We may use your feedback and reviews to improve our products and customer service. These may be used, with your permission, in our promotional materials.

3. How We Protect Your Information:

  • Data Security: We implement a variety of security measures, including encryption, firewalls, and secure access controls, to protect your data from unauthorized access, use, or disclosure.

  • Payment Processing Security: We use reputable payment processors that adhere to strict industry standards for data protection, ensuring that your payment information is handled with the utmost security.

  • Limited Access: Access to your personal information is limited to authorized personnel only, who have been trained in proper data handling practices.

  • Regular Updates: We regularly update our security protocols to keep pace with evolving technologies and security threats.

4. Sharing Your Information:

  • Third-Party Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, delivering orders, sending marketing communications, and conducting data analytics.

  • Shipping Partners: We share your shipping address with our shipping partners to ensure your orders are delivered correctly.

  • Legal Obligations: We may disclose your information when required by law or legal process, or in response to valid requests from government authorities.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

  • Data Anonymization: We may share anonymized data for research and analytics. This data will not identify you personally.

  • With Consent: With your explicit consent, we may share your data with other parties.

5. Your Rights Regarding Your Information:

  • Access: You have the right to request access to the personal information we hold about you.

  • Correction: You can request that we correct any inaccurate or incomplete information.

  • Deletion: You can request the deletion of your personal information under certain conditions.

  • Objection: You have the right to object to the processing of your personal information under certain circumstances.

  • Withdraw Consent: You can withdraw your consent to our use of your information at any time.

  • Data Portability: You can request to receive a copy of your personal data in a commonly used electronic format.

  • Complaints: You have the right to lodge a complaint with your local data protection authority if you have concerns regarding our use of your information.

6. Cookies and Tracking Technologies:

  • Use of Cookies: We use cookies and similar technologies to collect browsing information, personalize your experience, and analyze website traffic.

  • Cookie Control: You can manage your cookie preferences through your browser settings.

  • Third-Party Cookies: We may utilize third-party tracking tools that use cookies to collect and analyze data related to your website activity.

7. Changes to this Privacy Policy:

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be posted on our website, and we encourage you to review this policy regularly.

8. Contact Us:

If you have any questions or concerns about this Privacy Policy or our data handling practices, please contact us at:

  • Address: 65 Summerhill Pl Newnan, Georgia

  • Phone: (770) 253-9080

  • Email: info@puresthato.com

  • Website: puresthato.com